Family-owned since 1958

Our Story

Three generations, one Main Street corner, and a simple idea that never went out of style: Where Shoes Are Fitted, Not Just Sold®

Our Philosophy

Where Shoes Are Fitted, Not Just Sold®

The right fit changes everything.

Most adults are wearing the wrong size — and feet keep changing for a lifetime. So we don’t guess. We measure every foot, every time, and take the time to get it right. It’s slower than pulling a box off a shelf. That’s the point.

Our Process

Every foot, every time. Both feet measured at every visit.
People, not self-checkout. Certified fitters who know growing, aging, and hard-to-fit feet.
Range that’s genuinely rare. Sizes 4–18, widths AA–EEEEEE.
No rush, ever. The appointment is yours until the fit is right.

See How Sit & Fit Works

A Legacy of Fit

Three Generations. One Promise.

Carl Barone built this store from nothing in 1958, and ran it the same honest way for more than sixty years. Three generations grew up on this fitting floor.

Today his grandson Jeff Higman — a Certified Pedorthist, like his grandfather — owns and runs Carl’s from the same corner, carrying the same promise forward: shoes that are fitted, not just sold.

Pictured: three generations of the family on the fitting floor.

Carl’s Shoes’ History

A Main Street fixture in Moorestown since 1958

1932

Carl Barone is born in Camden, New Jersey.
Age 12

Carl begins his shoe career as a stock boy at Shapiro Shoes in Camden — later selling shoes at Ricky's Shoes in Haddonfield.
1952

Carl marries his high-school sweetheart, Loretta. He soon serves in the U.S. Army during the Korean War.
1958

Carl opens Carl's Shoes at 27 West Main Street, Moorestown — on the simple promise that every customer's shoes should actually fit. The family settles in town soon after.
1980s

Carl becomes a Certified Pedorthist, adding orthotics and physician-prescription work right inside the store.
1982

The store doubles in size with the addition of the building next door.
March 2005

A fire guts the store and its inventory. With the loyalty of the community Carl had fitted for decades, the family rebuilds and reopens
Today

Three generations later, Carl's remains a family business — and physicians across the tri-state area still send patients to the same Main Street corner. Grandson Jeff Higman, a Certified Pedorthist, now owns and runs the store.